CSR2
SCROLL
ABOUT THE PROJECT
Played a pivotal role in shaping the visual identity and functional architecture of CSR2. By bridging the gap between product strategy and execution, I designed intuitive user flows and immersive VFX systems that prioritize player engagement and tactile feedback within the racing ecosystem.
-
Service
Creative Direction, Product, UI UX, VFX
-
Client
Naturalmotion, Zynga
-
Live
Sep 2015 - Present
This trailer is more than a showcase; it is a testament to mending the gap between complex technology and the person at the centre of it. It reflects a commitment to looking after the user’s experience at every touchpoint.
