Earthly
ABOUT THE PROJECT
I spearheaded the creative vision and design efforts for this immersive platform. My role involved devising intricate systems dictating the population and evolution of Client's Islands based on their monetary contributions. In addition, I refined existing artistic style guidelines while simultaneously laying the groundwork for the platform's creative vision and content design.
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Service
Creative Direction, Product Design, UI UX
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Client
Earthly, Atlantic Productions
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Dates
Sep 2021 - Dec 2021
I was tasked with leading the creative vision and UX for this immersive platform to be featured at COP26. Despite working within a highly constrained timeline and having limited resources, I embraced the challenge and dedicated myself to delivering fantastic results.
Initial Meet
Gaining a profound understanding of the client's objectives in constructing this immersive platform was of paramount significance.
Earthly assists businesses in investing in nature by facilitating the implementation of top-tier nature-based solutions. These solutions not only mitigate carbon emissions but also contribute to biodiversity restoration and enhanced livelihoods.
The visual representation of Earthly's clients monetary contributions, was contingent upon the amount of investment. This representation was intended to be showcased on individually generated islands belonging to the clients.
I was tasked with establishing the experiential framework for the generation of these islands and devising the manner in which clients could actively engage and interact with them.
To preempt any potential development bottlenecks, it was imperative to establish a UX flow and delineate a product strategy within the initial week of my tenure. In order to grasp system limitations, collaborative ideation sessions were conducted involving both technical and 3D teams.
Equally important was comprehending the nature of Earthly's regeneration projects, as the design of the island was intended to mirror and embody these ecosystems.
Ecosystem: Rainforest
Earthly has many rainforest regeneration projects available on their website.
In order to visually depict the functionality of these projects and their impact on carbon emissions, biodiversity, and communities, a collection of sketches were prepared for review during the development phase.
Ecosystem: Regenerative Agriculture
A multitude of regenerative agriculture initiatives are accessible on Earthly's website for exploration.
Presented below are a selection of sketches that were generated for the purpose of thoughtful consideration.
Ecosystem: Mangroves
A multitude of mangrove projects are accessible for support through Earthly's website.
Provided here are a set of sketches illustrating potential visual representations for depicting mangroves.
Ecosystem: Kelp Farms
Earthly offers diverse avenues for endorsing kelp farming initiatives as well.
Here are a few sketches that outline potential visual approaches for depicting kelp farms within the app.
Earthly possessed a pre-existing art style that served as a foundation for their creative endeavors. The 3D team at Atlantic generated an initial version depicting the potential appearance of the client's islands. Earthly expressed their satisfaction with the outcomes, providing us with valuable guidance for further developing all the remaining scenes.
Having received the island keyshot, efforts were dedicated to enhancing the UI and UX aspects within the Figma prototype, catering to both web and mobile platforms.
Web Prototype
Press F to fullscreen (Desktop only)
Mobile Prototype
Press F to fullscreen (Desktop only)
With keyshots being selected from each of the ecosystem sketches, scenes and assets were built in the approved art style.
Conclusion
Armed with comprehensive guidelines distributed across all fields (tech, art, UI and sound), the final task remaining was to unveil this product at COP26.
Earthly is driven by a profoundly noble mission, one with tangible real-world impacts that hold the potential to make substantial strides towards environmental sustainability.
If you're searching for a way to contribute to the restoration of our planet, Earthly stands as an unparalleled choice.
